Lionhead: A British Brewery
The magazine 360 interview Lionhead and a few other British game studios. Via Develop. Part 2 is here.
How are UK developers placed in the competitive world of the games industry?
Peter Molyneux: The merger of Activision/Vivendi, and the continual shrinking of the development pool with companies like BioWare/Pandemic, Travellers’ Tales and Bizarre Creations all being snapped up (and if the rumours are true a few more announcements to come) mean the landscape of developers is changing more rapidly than ever before. UK developers need to increase their ability to be competitive and there is a lot of talk about developers in Canada and the Far East who are treated far more sympathetically by their governments in terms of subsidies and tax breaks. Where British developers can still compete is in terms of originality and innovation.
Is there any concern that cheaper production costs abroad will push publishers away from the UK? What can British developers do to make sure they offer more than just cost effectiveness?
What can British developers do to make sure they offer more than just cost effectiveness? I kind of answered this above but we can’t compete on production cost so we have to compete on quality and what UK developers are good at is uniqueness and our ability to solve design problems – UK developers still have a lot to offer.
